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This is done by targeting only those people who really visited/ordered from your store and others showing similar interests. Pinterest Tag allows you to optimize your Pinterest ads and increase your sales through automated bidding, which targets specific people who are most likely to put an order and reach the ideal audience. In return, Pinterest tracks people who are particularly interested in your offerings and your Promoted Pin campaigns will see far more success. By integrating the Pinterest Tag on your Shopify shop, you will allow Pinterest to gather important information on your visitors and their actions. Pinterest Tag, in a nutshell, is a JavaScript code to track your Shopify visitors. What is a Pinterest Tag? Why Should You Use it? Worry not! Today we are going to help you understand what Pinterest Tag is, what it does, and how you can use it on your Shopify shop to enhance your Pinterest campaigns with promoted pins. You might have concerns on how to include Pinterest Tag to Shopify, or how to create Pinterest custom audience Tag, or where you can discover the Tag ID. We understand how brand-new eCommerce entrepreneurs may feel overwhelmed by the amount of knowledge regarding Pinterest Tag. We do believe they will add this soon.Īdditionally, there is no existing Shopify app to make this process easier.😱

The main reason for this is that Shopify does not have Pinterest Tag integration built in. The majority of them encounter problems like no tracking activity, the pixel being inactive, and some other issues. Many new Shopify business owners find it extremely tough to set up Pinterest Tag on their Shopify store.